Reckitt Benckiser

The UK has the lowest level of dishwasher usage in Western Europe, so the manufacturer of Finish detergent tasked Rave with getting households talking about the negatives of washing up by hand.

Viral videos, guerilla tactics, scientists, tester diaries and celebrity endorsements, our aim with 'Stop Washing Up!' was to create a campaign like nothing the dishwasher industry had ever seen before.