Cybex

PR and Influencer Engagement

Advertising Event PR Product Launch Social

The Brief

In October 2017, Cybex launched a brand-new fashion collection. Rave was asked to deliver and produce a PR, advertising and events strategy to showcase the new collection to press and bloggers, and in turn raise brand awareness.

The Solution

Rave created press adverts and a fashion event to showcase the new products, using influential personalities including Made in Chelsea star Binky Felstead and Olympic medalist Amy Williams to drive brand awareness and appeal to its key consumer group.

The Result

Rave secured exclusive interviews with Star and New Magazine with MIC star Binky, a front-page feature on the Daily Mail online, as well as rave blogger reviews and an increase to the Cybex online community.