Electrolux

The Cube

Advertising Event PR Social

The Brief

To showcase Electrolux’ Inspiration range of domestic appliances, highlighting the influence of professional kitchens on the features and benefits.

The Solution

A pop-up glass restaurant located on the roof of Royal Festival Hall in London. Eleven professional chefs with a combined tally of 15 Michelin stars prepared tasting menus for trade customers and consumers.

The Result

PR value of over £6 million, with 374 media articles included in all the main national newspapers and lifestyle magazines. Featured on BBC Radio 4, BBC Radio 1 and 2, Saturday Kitchen, Sunday Brunch, BBC Culture Show, ITV Daybreak and The Apprentice. Over 20 million organic social media impressions.