Victory Motorcycles are American cruisers that appeal to motorcycle enthusiasts. The bikes are very powerful, well engineered and offer a superb ride experience. Victory are attacking the market currently dominated by Harley Davidson. Rave’s brief was to produce ads with creative cut-through.
A series of ads were created that spoke directly to Victory’s target audience. With a product so visually striking, the motorcycles had to be shown at their majestic best, whilst allowing the ad to project the attitude and personality synonymous with the Victory brand.
The response from the target audience and dealers was amazing. Consumer response has clearly shown that Victory ads had a substantial impact on consumer preference.