To create a social media campaign that engages with real consumers and to supplement a more aggressive direct response social media campaign.
Make a Gift launched with a series of social videos highlighting the benefits and rewards of making gift for family and friends. It was supplemented with a more direct campaign element to drive web traffic to online retailers.
The campaign resulted in 3.5 million impressions and nearly a million video views. Over 35,000 click-through to online retailer buy pages were generated.