the brief
To develop a high-value, low-volume direct mail pack to promote 'time definite services'.

the solution
The 'Not One, Not Two, But Three' message was created to drive home the message of three timed delivery service options. A 'Russian doll style' DM piece was created, consisting of three unbranded boxes, each containing, in turn, a personalised user name, a common password and a URL, all incorporating the one, two, three message.

the result
The DM went live to 650 contacts and within three working days it received a 28% response.
Two weeks later it totaled a huge 51% response / 36% unique and positive.