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the brief To produce two corporate brochures to firmly position Tate as a premium office recruitment brand to prospective and current clients.
the solution Clean, contemporary styles driven by the core thought of 'valuable resources' and 'distinctively different'. The core value being the high-calibre candidates that Tate has to offer its clients, visually depicted through diamonds and quality silk fabric. Electronic versions were also produced for download from the Tate website.
the result The brochures were very well received throughout the Tate network as a fresh approach to current marketing collateral.
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