the brief
Support a number of innovative new product launches in the trade media for this global hand tool manufacturer, as well as increasing awareness of the IRWIN brand in core consumer and lifestyle media.

the solution
Working alongside IRWIN's European marketing team, Rave undertook proactive media relations with the trade press, securing comprehensive product tests, thought leadership pieces and regular press visits. The team also progressed sponsorship opportunities and undertook product placement initiatives.

the result
Rave was instrumental in IRWIN sponsoring Redline Racing in the Porsche Supercup, ensuring widespread TV exposure as the support race to the Formula 1 season. Rave also successfully placed product with a range of TV programmes, lifestyle press and celebrity DIY experts.