the brief
To create a series of national television adverts to raise awareness of the prestigious new range of Harry Potter toys and merchandise from Corgi.

the solution
Three 30 second commercials were produced to showcase three hero products along with the full range of replica characters and playsets. The ads used high-end production values to maintain a premium, movie-like feel. The content centred on the fun and excitement of families acting out scenes from the film.

the result
Jon Dixon, Brand Development Manager at Corgi comments: "The creative concepts and storyboards presented by Rave were impressive and really brought the Harry Potter collection to life."