the brief
To create a summer recruitment campaign, aimed at 16-19 year olds, which gives South Birmingham College creative stand-out against other colleges in the region.

the solution
The campaign theme of 'Bring it On' was rolled out though an energetic marketing campaign that embraced the media mix proven to work for the college, which included press, radio, direct marketing cinema, outdoor and a strong PR/media relations campaign.  In addition, an ambitious online campaign was implemented to optimise search engine performance, to create a presence for the college on social networking sites and implementing pay per click campaigns.

the result
Enrolments increased by a massive 49 per cent, compared to the same time the year before!