the brief
The UK's leading manufacturer of car seats and travel systems wanted to increase awareness of its new products and appeal to more style-conscious parents

solution
Targeting the lifestyle and automotive press, Rave held press days with key media, provided product for testing and established a detailed, proactive PR campaign that positioned Britax as the industry's thought leader.

results
Britax now has strong relationships with key journalists and press coverage has increased, with significant exposure secured in the likes of Prima Baby, Mother & Baby, Grazia, Pregnancy & Birth and TV's Fifth Gear.