the brief
Purity Brewing Co. produced a real ale called UBU, which is named after the brewery's dog - Useless Bloody Urchin.

the solution
On a pro-rata basis (because we love the beer!), Rave produced a series of three creative treatments which focus on the compelling nature of the beer and have a dog theme to reflect the origin of its name.

the result
This very recent piece of work is currently being submitted to numerous industry awards. The client was ecstatic.