the brief
To create a campaign to launch a new fleet of premier buses for Travel West Midlands and Centro. The new buses should be positioned as a substitute to car travel.

the solution
A mixed media campaign was developed using a Victoria Beckham lookalike. The 'posh way to shop' concept was an idea created by our client which Rave developed and executed.

the result
The campaign included an offer for a free day of travel and redemptions of the offer were significant.