DALE HARDWARE

JIGTECH BRAND LAUNCH

Branding Content Creative Digital Production

THE BRIEF

To launch an innovative new building product tool to the professional carpenter and builder market for Dale Hardware.

THE SOLUTION

Rave created the brand name, visual identity and all supporting online and offline materials, including packaging, POS design, emails, website, media relations and exhibition stands. We also created a head-to-head competition to win a branded motorcycle for the launch event.

THE RESULT

The launch was extremely successful and resulted in higher than anticipated demand. New customers, including Selco and Howdens, have been stocking the product and matching Jigtech handles since the launch.