To launch an innovative new building product tool to the professional carpenter and builder market for Dale Hardware.
Rave created the brand name, visual identity and all supporting online and offline materials, including packaging, POS design, emails, website, media relations and exhibition stands. We also created a head-to-head competition to win a branded motorcycle for the launch event.
The launch was extremely successful and resulted in higher than anticipated demand. New customers, including Selco and Howdens, have been stocking the product and matching Jigtech handles since the launch.