Irwin

The Beast

Advertising Creative Digital PR

The Brief

To plan, create and implement the European launch of a new range of hand saws for Irwin. The creative challenge was to demonstrate the product's USP and competitive edge, which is its unique tooth configuration.

The Solution

A unique brand identity that was affectionately known as “The BEAST”. Our graphic style was applied to packaging, point of sale, and digital formats. We also produced teaser emails and advertised online and in relevant trade and DIY press across 11 countries and in eight languages.

The Result

Exceptional sell-in to the retail channel and very strong sell out. Robust stand-out in store and strong brand recognition throughout the sector. Rave took sales of the Xpert saw from zero to £3 million sales in one year.