To create a sales promotion that celebrated Johnstone’s Paint’s 125 year anniversary. The campaign needed to run across Johnstone’s Decorating Centres and national retail stockists including The Range and B&M, combining both trade and retail paint.
125 prizes for 125 days was a consumer sales promotion that celebrated Johnstone’s heritage in the market, a daily prize draw with a grand prize gave customers that purchased a Johnstone’s product the chance to win some great tech prizes and a holiday. Amplified through in-store POS, digital and traditional advertising.
Over 2,500 entries the daily draws, with one lucky winner winning a holiday. Johnstone’s Paint were able to use the promotion as sales tool to increase paint orders with their stockists.