SONY

PRINT ADVERTISING ACROSS MENA

Advertising Creative

THE BRIEF

To design a series of print advertisements to drive awareness of Sony Professional’s full-solution offering in the MENA region.

THE SOLUTION

Whilst developing unique creative concepts for a series of brand and product print advertisements, we proposed the conceptualisation of the Sony Pro360 logo – a succinct yet innovative graphical depiction of the brand’s end-to-end solution offering – to be used on all future marketing communications.

THE RESULT

Having seen huge success, the Pro360 logo is now used on the majority of Sony Professional’s print advertising and direct marketing to sum up the essence of its full solution, just as the infamous Sony logo sums the essence of the brand. What’s more, our advertisement designs were received so well in the UAE that they were later regionalised by Sony Professional in South Africa.