The Magnificent Seven: Rave’s Top Marketing Campaigns

This is Rave and these are our magnificent seven. What we believe to be our seven most memorable marketing campaigns to date.

1 – The Texan Hooker (Victory Motorcycles)

In 2009, this was a huge hit with industry peers. It was a series of ads that had attitude and personality. The campaign received wide acclaim and was awarded Gold in the the copy-writing category for the 2009 Cream Awards.

When it came to creating the campaign part of the job was already done: with a product so visually striking the motorcycles need to be shown at their majestic best. The Ness curves within the art direction lead to a consistent ‘fuel tank’ black panel, neatly containing body copy, logo and any other ‘nuts and bolts’. The main impact came from the headline.

Check it out for yourself.

2 – The Cube (Electrolux)

The Cube was a unique dining concept designed to celebrate the Electrolux’s 90 years of professional cooking expertise.

This unique experience allowed 18 guests to watch their food being prepared for them and interact with some of Europe’s finest chefs, who shared their hints, tips and techniques on creating fantastic quality food at home.

We identified and secured 11 Michelin star chefs, with 15 Michelin stars, who were supported daily in their restaurants by Electrolux appliances, with a reputation for innovation and showmanship to attract the interest of a passionate foodie audience. This campaign delivered nearly half a million pounds of PR value.

Read more here.

3 – Grassroots (AEG)

The affluent AB1 demographic and communicate the AEG laundry offering to them in an entertaining, innovative and unique way that catches attention and drives consideration and purchase of AEG machines.

We used famous ex-rugby players, Will Greenwood and Austin Healey, to help spearhead the campaign and increase engagement

Grassroots rugby clubs from around the country competed for votes. The teams used TV, radio and press to secure votes to win an ultimate, unique prize, thus effectively crowd sourcing PR for AEG. This led to national awareness of the AEG campaign, increasing AEG’s social media presence. This campaign’s PR value exceeded £750,000.

Find out more.

4 – People Not Suits

Grant Thornton wanted to position themselves as more human than the big 5 accounting firms, who tended to be more formulaic and process driven then the more personal approach of Grant Thornton.

Rave created an above the line campaign, executed via outdoor, transport and press ads.

As a result, brand recall increased by 5% points immediately after the campaign.

5 – Braziliant

Ahead of the 2016 summer of sport, we created the concept ‘Braziliant – Win With Colour’ promotion for Johnstone’s Decorating Centres and the stockists to raise the sales of Johnstone’s and Leyland colour offering.

We devised a sales promotion that ran across in-store point of sale, radio, digital, trade press and social media advertising, along with its own micro-site, giving away some ‘Braziliant’ prizes along the way.

6 – Gravity Darts

To increase brand awareness of the world’s leader in ladders amongst tradesmen, we developed an integrated marketing campaign focused around darts. A sponsorship deal with the PDC and Phil ‘The Power’ Taylor provided a platform to really engage with end users in a creative and fun way, while showcasing Werner’s product offering.

How? By inventing a new game of course! Gravity Darts is taking the darts world by storm and saw five contestants play live on stage at the World Darts Championship for the chance to win £180,000.

7 – Stop Washing Up

This joint campaign with Zanussi and Reckitt Benckiser targeted expectant and new mothers to communicate the benefits of owning a dishwasher. As well as social media content and advertising, we utilised digital and print partnerships with key industry websites and media titles. With an edgy launched video loaded with innuendo, the campaign achieved a reach of over 16 million impressions smashing the target of 4 million.

If you’re looking for a full-service marketing agency in Birmingham or Dubai who will integrate with and work alongside your marketing team, get in touch or call John on 01675 467 462/ 07748 114444 or email jwilford@rave-communications.com.