Our latest team member to join Rave is Account Manager Amy Swingler. With over 5 years’ experience, Amy has worked at some of the UK’s biggest marketing and creative agencies.
With a background in the automotive and charity sectors, Amy specialises in digital and direct marketing and supports with creative campaigns and customer journeys.
We take 5 with Amy…
- What sparked your passion for a career in marketing?
My passion started when we had a careers day at school. There was one lady who worked for a creative marketing agency and I was so interested and inspired by her creativity – from that moment, I knew that I wanted to pursue a career in marketing.
- What’s the best campaign you’ve worked on?
Yorkshire Water – Course it’s Better. It was the most successful campaign I managed and so much fun too! The brand wanted to create an integrated campaign that would draw on the heritage and folklore of Yorkshire and generate positivity towards the brand. From managing a social campaign to press advertising to pop-ups around the country, the event created a range of content that the country could really get behind.
- What inspires you the most?
In the world of work, Cause Marketing inspires me, in particular the Nike female ads that celebrate women in sports and break down barriers.
Outside of work, music motivates me. I love that music is universal – everyone can relate to it in some way. I also believe music helps the creative process – it 100% conditions the mind to make an ad more memorable.
- What’s your favourite ad at the moment?
The ‘I believe’ Nike campaign following USA’s World Cup victory. Historically, it embodies everything that we are currently flighting for – pay equity and gender discrimination in sports which 40% of women currently experience. It’s such a powerful and ground-breaking ad and one that will create positive change whilst inspiring millions of people around the world.
- If you could offer one piece of advice to those just starting their career in marketing, what would it be?
Go for a smaller agency where you’re more likely to get hands-on experience and greater responsibility!