Cutting through the noise, one campaign at a time.
Every inbox in the country now reads like it was written by the same enthusiastic robot. Here's the practical filter we use at Rave to find the human proof inside a client's business — and the seven details that make a journalist stop, read, and reply.
Most UK SME brand guidelines are immaculate on colour, fonts and logo clear space — and completely silent on how the company should sound. That gap shows up in pitches, posts and complaint emails. Here's a one-page fix.
A 2027 PR calendar should not be a single launch with hope wrapped around it. Build the year around three flexible anchors — a data story, a customer-proof campaign and a seasonal moment — then add monthly checkpoints and a simple backup plan.
If every interview, quote and crisis response runs through one person, you do not have a media strategy — you have a bottleneck. Here is how UK SMEs can identify two or three credible voices, train them properly and say yes to opportunities faster.
A shortlisting is a hook, not a headline. This is the practical playbook for squeezing media coverage, case-study content and sales collateral out of UK business awards — without posting another grainy photo of a trophy and the word 'humbled'.
Everyone wants the post that goes stratospheric. Almost nobody wants to send the same message forty times in a row — which is a shame, because that's the bit that builds recognition. Here's a 90-day repetition plan for UK SMEs, plus the frequency metrics that matter more than reach.
Chasing national coverage is the most reliable way for a UK SME to waste a PR budget. The regional titles and trade magazines are where the realistic wins live — if you understand how a stretched newsroom desk works. A practical guide to pitching, plus five ways to slice one story for five different patch titles.
Most businesses think they're being overlooked because they aren't shouting loudly enough. Usually the opposite is true: there's plenty of noise, it just doesn't sound like anything in particular. Here's a five-step audit, with a scoring method, to find out whether your output is landing — or just filling a calendar.